Hi, I’m Yulia, your image & personal branding consultant. I help you to amplify your unique essence and unleash the power of your personal brand through your style.

/ next-level consulting with a star twist


Personal branding meets style ystylematters


Elevate your style

to stand out

Your overall image is contributing to your success. How people see you defines very often weather they decide working with you or not. Your image is not just what you wear, it's an impression you make.

/ dress for success


Get to know me


/ why you can trust me


in fashion industry since 2009


more than
60 wardrobe edits


online consultations


countries is geograhy of my clients


years of brand training and vip customer care at Louis Vuitton


Make style your superpower.
I help you to discover your unique style and develop your style DNA.


Save your time and money avoiding impulse purchases and shopping strategically.


Feel empowered and confident every day with your perfect curated wardrobe.


Elevate your image to accelerate your success.


Get styling tools to increase the visibility of your personal brand


Approach your style in a global way, from perfect grooming to a brilliant look


online and in person


/ Personal styling and image consulting

Personal style consultation

Colour consultation

Wardrobe edit

Personal shopping

/ working with me

home & online

home & online

geneva & online

Personal style consultation

Colour consultation

Wardrobe edit

Personal shopping

/ Personal Branding

Personal branding consultation for business owners

Creating a unique brand identity

Personal branding consultation for business owners

Creating a unique brand identity


A natal chart reading, that helps to define your positioning, your way of communication and visual aesthetics of your business for success.

/star-power your brand



learn more

learn more

here is what

my clients say

/client's love

Marina, USA

If you interested in knowing what is your color palette, just want to change your style or simply add something new then you should message @ystylematters. We often instinctively know which colors make us more fresh looking or make our eyes stand out but it never hurts to get a professional consultation. Yulia truly is one of those people.

Elena, Italy

Hi Yulia, I just finished reading the materials from your branding consultation. This is wonderful, how everything came together in a perfect puzzle! Now i can see clear the development strategy of my brand and the steps i need to take to reach my goals.

Tatiana, Netherlands

Yulia, Thank you a lot for the wardrobe edit! I'm very impressed. Not only did i get rid of 3 bags full of clothes and added structure in my wardrobe, but you shared with me very valueable tips! You gave a pecise explanaition of each iteam in my wardrobe, which will allow me to avoid the style mistakes in the future. I would like to continue working with you, now i need to fill my wardrobe with perfect matching items. I'm happy i found you!

Victoria, UK

Right from the start Julia made an effort to ensure that she completely understood me and my needs, my rather modest budget and any restrictions/ concerns I might've have regarding my ever-changing body shape. She also took into consideration my current style and where I potentially would like to lend.
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